A playful and ambitious
identity for Waldo

Waldo is a professional chocolate and pastry chef. In collaboration with Waldo we developed an identity which enables the brand to grow while maintaining coherence. The brand was created to give Waldo freedom to operate in different markets and to position the brand in a more high end but approachable segment. The new identity also gives the brand the necessary edge to be attractive in retail and restaurants, this is achieved through highly attractive packaging and attention to detail.


the identity


enbiun created an identity which utilises contrast, a dark and clear upper section of the branding houses a rational and strong logo. The bottom half of the identity offers space for expression, image and message.

enbiun has also created a full range of branding collateral, including packing, identity items like cards and letterheads, and of course, the website. The website is completely designed by enbiun and also features photography by enbiun.


stationery design
stationery design
21. Mokka_chocolade
packaging design
packaging design
  • communication
  • concept development
  • packaging
  • photography
  • product development
  • signing
  • social media
  • website
Jan Willem van de Sande
Sales Director

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