A minimal identity
for a restaurant in
an old farm

Vroeg is a beautiful restaurant and bakery in Bunnik, a small village on the outskirts of Utrecht.  So, enbiun has been working together with food entrepreneur, Hans Kempers, on the concept.

 

maturing an identity

A concept matures and evolves. As a design studio we felt strongly that this needed to be reflected in the menus, packaging, and signing. The maturining process became a key area for us to work on with regards to the identity and the tone of voice. We expressed this through a minimal and very precise identity, which contrasts but also complements the cozy and warm interior of Vroeg.

 

web presence

It was important for us to communicate the quality and richness of Vroeg online. Functional pages, designed with precision and clean typography are given extra depth with warm photography.

visit www.vroeg.nl

special roast
Refined menu's with photography by Rachel Schraven
Refined menu's with photography by Rachel Schraven
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a strong emphasis on photography

A minimal identity is precise and detailed, to counter this minimalism we introduced atmospheric photography. We collaborated with Rachel Schraven and Saskia Lelieveld on shooting images that would work well with the new design.

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tags
  • communication
  • packaging
  • photography
  • product development
  • signing
  • social media
  • strategy
  • website
Jan Willem van de Sande
Sales Director

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