Luxury to-go concept for the largest bank
in the Netherlands
“Vincent” is a luxury to-go food concept with an open kitchen that serves fresh food to 700 people on a daily basis. The flow that was designed for both the employees and guests handles intense usage peaks while the preparation of food remains always visible for guests. The concept has proven to be break-even within a month and realized a huge success in user experience.
open kitchen as central point
As a means of allowing for a higher capacity and better routing, enbiun transformed the location from being closed-off to more open. An additional advantage that comes with the open floor plan is increase of natural light in the space. The glass-enclosed kitchen functions as the central point in the design, flanked by three separate counters all offering a different and varying assortment of freshly prepared take-away meals.
Vincent van Gogh's autograph was an inspiration for the identity
engineering a menu based on taste and color
A big transformation was in the name, that was changed Van Gogh to Vincent. He actually signed his work with his first name. Vincent was also the inspiration for ‘the palette’, a separate buffet where guests can compose their own meals. The menu engineering happens on the basis of tastes and color, supported by the HEAT Performance team.
food offering attuned to the wishes of the workers
With the creation of Vincent, the organization now has a complete and thorough internal food offering for its employees.
HEAT has been developing and optimizing this concept further with cross and up-selling activities and marketing interventions.
interieur ontwerp door hofmandurjardin
