City Food

Restaurant design with creative urban food


For Oma ietje in Amsterdam Zuidoost, enbiun developed a cafe restaurant concept with creative urban dishes inspired by food from all over the world. After opening in 2018, we recently were asked to deliver an update on the interior design and support of the staff towards a re-opening.


Heesterveld is a fairly unknown but buzzing area in the South East part of Amsterdam. A neighbourhood on the outskirts of the ‘Zuid As Office Jungle’ which has become a residence for artists and small creative entrepreneurs. Being one of the last residential complexes build in the Bijlmer it's part of an area which will be even more buzzing and important to Amsterdam in the future. Xander and Sebas took over Oma Ietje last year and came to us with questions about the implementation of a new concept to an existing format.


Back in the days ‘Oma Ietje’ was started by two ladies who chose to refer the name to their grandmother. The new owners Xander and Sebas see in ‘Oma Ietje’ an energetic grandmother with a multicultural kitchen. A warm lady who always stirs in her pans, welcoming everybody at anytime.






New way of working 


Before Oma Ietje only served lunch and coffee until five, with extending the opening hours an evening menu was needed but with this came the demand for matching kitchen equipment, a bar and a new seating plan. All that requires a new way of working for the staff, which we  designed for the owners. We accompanied the staff during the re-opening in the kitchen and front of house and wrote a way of working to ensure processes to be done right. 


Together with studio Buik enbiun created a Oma Ietje signature food menu with beetroot curry sticks, a massala chicken with a potato coleslaw and the already all time favourite fries bulgogi (fire meat stove) and kimchi mayonaise. The enbiun interior department created a mural to give the space a colourful, warm an recognisable feeling along with a new lightning plan and updated seating area.Through these design changes, Oma Ietje has become a dynamic colourful restaurant and event venue. And we are proud to have worked with Xander and Bas on their Amsterdam Bijlmer dream, so if you are looking for a great buzzing terrace or spot to eat and be merry, Oma Ietje is definitely worth a visit.  


Oma ietje is open from 8.30 - 23.00 wednessday-saturday and from 8.30-4.30 monday and tuesday. 







Oma ietje food design hospitality
  • analysis
  • consultancy
  • food design
  • interior design
Jan Willem van de Sande
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