NoCandy. Dried fruit with no additives. That the different kinds of fruit are tasty and delicious is a given. But how do you convince the public at large to make a conscious and responsible choice? How do we make snacking dried fruit interesting and fun?
branding and design for a healthy snack
enbiun developed the name, strategy, identity and implementation for this product, NoCandy. In terms of the graphic design, we went with a fresh and playful look, because healthy can also be hip and fun! NoCandy is now available at more than 40 locations, including hospitals and all WAAR stores.
We designed a sales booth for NoCandy which has already been put to use at several events. There are also designs for a NoCandy store and plans for NoCandy vending machines in the making.